Physical Agents Essay Example | Topics and Well Written Essays - 1000 words - 1

Physical Agents - Essay Example Ultrasound therapy uses sound waves to cause stimulation of tissues under the skin surface. The sound waves have a high frequency (between 800,000Hz to 2,000,000Hz) which causes movement in cellular molecules. It promotes blood circulation, prevents swelling and edema, and reliefs chronic pains. An ultrasound sound works with a gel spread on the skin as it transmits the sound waves from the ultrasound head. LLLT is different from ultrasound: it does not require a gel, and is used directly on the skin without a gel application. An ultrasound has limitations on its effectiveness and a range of applications compared to LLLT. An ultrasound should not be used on acute injuries, plates, pins or bony prominences. Physiotherapists prefer the LLLT over the ultrasound when it comes to its use on the above mentioned areas, which the LLLT performs effectively. Ultrasound therapy works on closed wounds only. It has both thermal and non-thermal properties, which makes it therapeutically beneficial. It generates warmth at high intensities, and it is thus useful in muscoskeletal conditions, such as spasms and changes the model of wound healing phase, to improve the outcome of wound healing or the scar. LLLT employs low-level lasers to alter the process of healing at the level of the cell, even on an open wound. It reduces inflammation by lowering the quantity of enzymes and chemicals in the cell linked to inflammation and pain. It also increases the speed of wound healing by increasing cell division and cell proliferation. Through various researches, it is possible to compare the effects of laser and ultrasound on wound healing. Pressure sores are common in patients who have spinal cord injuries due to the immobilizing effect of the condition. The effect of therapeutic ultrasound on pressure ulcers treatment with ultrasound on pressure ulcers have not shown significant benefits in healing of the ulcer in

PetMeds Transformation Case Study Example | Topics and Well Written Essays - 1000 words

PetMeds Transformation - Case Study Example The set of variables are grouped into transformational and transactional factors (Falletta, 2005). This paper focuses on the seven transactional variables, such as structure, tasks and skills, management practices, systems and policies, work unit climate, motivation and individual needs and goals. Burke-Litwin Model defines the organizational structure as an arrangement of functions and people into specific areas and levels of responsibility, decision-making authority, communication and relationships (Falletta, 2005). Such structure shall support the organization's mission, goals and strategy in order to achieve competitive advantage for the firm (Porter, 1985). PetMed Express can be considered as a mechanistic organization that follows the functional departmentalization structure. The company has highly specialized departments with high formalization and a clear chain of command. The company's structure supports its cost leadership strategy by increasing consistency and reducing cost through centralization and management control (McShane, 2001). The company currently has 248 full time employees distributed into four departments of customer care, warehouse, pharmacy and corporate departments. The customer care department consists of customer care representatives in a call center environment while the warehouse department consists of supervisors and associates. The pharmacy department employs pharmacists, pharmacy technicians and support. The corporate department is composed of accounting, legal, marketing, information technology, purchasing and human resources. Below is the organizational diagram of PetMed. (PetMed Express, 2009) Figure . PetMeds Organizational Chart In order to be effective in serving the customers demand, PetMeds employed 143 people in customer care and marketing, 58 people in pharmacy, and 34 people in warehouse and purchasing. Therefore, the structure of human resources in the company is aligned with its mission of delivering exceptional service, savings and convenience to its customers while maintaining a corporate strategy of cost advantage. Tasks and Skills and Motivation The business success of PetMed Express is attributed to the core competencies of their customer care, warehouse and pharmacy department. According to Prahalad and Hamel (1990), the core competencies of a company are the collective learning in the organization that involves communication, involvement and deep commitment to working across organizational boundaries. Therefore, the core competencies provide potential access to a wide variety of markets and make a significant contribution to the customer benefits of its products. The Burke-Litwin Model describes tasks and skills as the behavior required for task effectiveness which includes specific skills and knowledge required to accomplish work (Falletta, 2005). The tasks and skills of an individual coupled with its motivation, or heightened behavior to achieve goals, have a significant impact on organizational performance and productivity. In other words, an empowered and motivated employee will perform its duties and responsibilities when his tasks and skills are matched with the job requirements. The human resource management has an extensive recruitment and selection strategy that identifies the needs of the job as well as the competency of the employee. The bulk of the

Terrorist Behavior Essay Example for Free

Terrorist Behavior Essay After reading the article on â€Å"A Look at Terrorist Behavior† I found out some very interesting details on how they plan, prepare and also where they would strike. After reading the article I learned about approximately how close to a target a terrorist would likely live. A recent study shows that most terrorist lives closer to their target of choice. By being so close to their target they would learn and gather information quickly in aiding them to accomplish their mission. They would also end up studying a target for months or even years. According to analysis on terrorist residence to target of all groups around 44% of them live within 30 miles of their required target. There are four types of terrorist groups international, right wing, environmental and left wing groups. However since there are different types of terrorist groups they are different. For example international terrorist mostly lived closer to their targets, when right wing terrorist live in rural areas and would selecting targets in nearby cities. Terrorist mostly use a lot of surveillance and intelligence to help them aide in founding for their group. Most terrorist would stay close to their homes because of new immigration status and sometimes the lack of transportation. Terrorist living in urban areas are most likely would avoid attention. They are known as â€Å"lone wolves† they would target locally much uncoordinated violence such as anti-abortion extremists. Among a single-issue terrorist 77% of preparatory acts usually occurred within 12 miles and 92% occurred within 28 miles of their target. There are about a half of environmental terrorist’s acts only three fifths of them live roughly about 30 miles of their target. 5% of environmental terrorist and 59% international terrorist prepared for their target within 30 miles. Terrorist also conduct robberies, burglaries and thefts further away about an average of 429 miles from their homes. Running Head: Terrorist Behavior. As for law enforcement the implications of finding out about the proximity and preparation and time of a terrorist attack are very significant. With the help of early intelligence this can help law enforcement a lot of time to stop terrorist before an attack. Such Intel will also help local officials to respond rapidly. Law enforcement official must understand that most terrorist act locally and it’s important to know how to conduct a proper investigation method to seek and help prevent terrorism and also arrest perpetrators. Having a local pattern can be more efficiently in patrolling of high-risk target areas and gather enough Intel on suspected terrorist actions. Law enforcement officials will continue to understand and learn the relationship and the locations of terrorists preparation activities and their target of choice will help boost the knowledge and should help officers prevent and respond quickly to a terrorist attacks. Another way for local police to successfully meet the challenges posed by terrorism would be a time-tested approach that emphasizes prevention must converge with new ones that focus on prediction. Local police must also add critical elements of speed, resources, and numbers to any situation when necessary. They must be able to deploy rapidly and can quickly get more forces if needed. Homeland security must be ready at all times for any terrorist acts and threats. Overall I think if our homeland security along with local police train more and learn how terrorist operates I think our country would be safe somehow from a terrorists attack.

Developing An Effective Management And Leadership Commerce Essay

Developing An Effective Management And Leadership Commerce Essay Leadership and management efforts are crucial to the development of business strategies of companies. Basically, a lot of companies turned to bankruptcy not only because of the environmental factors but because they neglected leadership and management efforts (Hormozi, Hostetler, Middleton, 2003). With this, OSIM was chosen due to the steady growth of the company from humble beginnings as a kitchen appliance trading company to its global footprint-having a wide point of sales network (OSIM Ltd., 2011). This made the company an exciting and interesting case study. Furthermore, in view of the current economic climate where businesses are failing and where competitors are aggressive, it is important to understand from the business trend whether OSIM is capable to meet to the future challenges. As the industry expects more competition and the entry of more players, it would be interesting to see how well prepared the company is both financially and strategically to reinforce its global presence and continue to be the market leader in this industry. Corporate Profile, Mission, Vision and Goals of OSIM  [1]   OSIM International Ltd was believed a global leader in healthy lifestyle products. The company was originally founded by Ron Sim in Singapore in 1980 (OSIM Ltd., 2011). During that time OSIM was under the name of R Sim Trading, an electrical and household appliance company (OSIM Ltd., 2011). Using their small start-up capital, the company engages with the promotion of household products such as knife sharpeners, knife and mobile clothes drying rods. Apparently, in 1989, the company listed with the name Health Check and Care, and later on shifted their main focus to healthy lifestyle products. The time following this created great development for the company, and it manages to produce outlets in Indonesia, Malaysia and in Hong Kong (AsiaPulse News, 2002). The companys vision was to become the global leader in healthy life style products whereas their mission was to challenge the spirit of their clients. The goal of the company was to bring the healthy lifestyle to their consumers (Business Times-Malaysia, 2003 and New Straits Times, 2003). Financial Standing  [2]   In Figure 1, the OSIM International Ltds 2009 revenues grew by 1% from 62% in 2008 to 63% in 2009. This is also created significant increase in terms of selling, general and administrative costs resulting to the decline of the net income from a gain of 21% in 2008 to a gain of 5% in 2009. From the record of OSIMs balance sheet (see Appendix), the company actually suffers from profit decline due to the effect of global recession (Offers Style: New OSIM Store Now Open, 2004). Figure 1. OSIMs Profit and Turnover Source: Osim International Ltd., 2009 As seen in Figure 1, the 2007 and 2009 performance is expressive compared in 2008. From these results, we can deviate that OSIM was not performing well in 2008 as compared to their expressive 2007 and 2009. Despite of some downturns in 2008 due to the global business crisis, the year 2010 shows interesting trend. From the gathered information, it is expected that in 2010 both the revenue and net income of OSIM will be constantly moving upward (See Appendix for complete details). OSIMs PESTLE Analysis Political Conditions political influences include government stability, taxation policy, foreign trade regulations and social welfare policies (Davies, Lam, 2001). The political situation of Hong Kong is very stable now or even in the knowing future, all of these are provided by its stable and high visibility law (CIA Worldfact 2011). This will assure OSIM and other foreign businesses that the political condition of Hong Kong will help them to have a stable operation in area. Actually, the corruption-free government with score 8.4 in transparency index, excellent political condition and highly developed and competent infrastructure of Hong Kong have caught the attention of investments from more than 7,000 multinational corporations from the United States, Japan, and Europe (Transparency International, 2010). Economics- Hong Kong is an attractive market for medical home care technology makers and the newest trends. The opening of OSIM and the growth of medical home care technologies is supporting the demand for health services in Hong Kong. OSIM does not worry that the legislation could severely set back their most effective marketing (New Straits Times, 2003). Actually, Hong Kong is a highly developed and successful free-market economy. As of 2010 Economic Indicators, the CPI or the consumer price index of Hong Kong is 128 with Annual Inflation Rate of 0.45 (CIA Worldfact, 2011). Hong Kong has also 4.3% (2010 est.) unemployment rate with the GDP of $224.1 billion (2010 est.) (CIA Worldfact, 2011). Actually, Hong Kong enjoys an outstandingly open and corruption-free background, stable prices, and a per capita GDP higher than that of most developed countries. The economy depends heavily on exports, particularly in consumer electronics, information technology products, pharmaceuticals, and on a growing financial services sector (CIA Worldfact, 2011). Real GDP growth averaged 2.3% in 2008, but contracted -2.7% in 2009 as a result of the global financial crisis but in 2010 an expressive 6.8% was computed (CIA Worldfact, 2011). As seen, there are lot of foreign businesses found in almost all sectors of the economy of Hong Kong. Basically, more than two-thirds of manufacturing contribution and direct export sales are provided by foreign business, although there are services sectors that remain ruled by government-linked businesses (CIA Worldfact, 2011). Social cultural In terms of social aspect, OSIM is quite in advantage in Hong Kong considering that the standards of living of people in destinations served by OSIM is good and most of them have the capacity to pay for their home healthcare technology needs. However, OSIM still needs to consider the tastes and lifestyles of people especially, their willingness to buy technology-based home care products (New Straits Times, 2004) since Hong Kong consumers could prefer traditional medicine or Chinese physician rather than high tech equipment. But because of the advent of new technologies in any setting, this is a good timing for OSIM to grab the opportunity (Barton, Newell, Wilson, 2002). The nature of its workforce is also part of external environment of OSIM whereas the Hong Kong citizen are able to cope with the changes implemented in OSIM. Technological Today, e-business has become an integral part of operations in any business industry, with ultimate objectives of not only achieving cost saving but also generating additional revenue (Hormozi, Hostetler, Middleton, 2003). Beyond to enhance their current product line, their further investment should be focus on improving and incorporating appropriate new technology. In Hong Kong, OSIM implemented and ambitious to become Asias leading Home Health-care products manufacturer and distributor. Legal As with any other business industry of the world, there are rules and regulations that restrict or support the facilitation of the business in the Home Health-care products market in the areas where OSIM operates (New Straits Times, 2004). Environmental There are currently no major environmental issues faced by the OSIM in Hong Kong considering that Home Health-care products are not only good for people but also to our environment (New Straits Times, 2004). OSIMs SWOT Analysis With respect to the given information in the company website, the following presentation will show the SWOT analysis of OSIM. Actually, SWOT analysis can provide a framework for identifying and analyzing strengths, weaknesses, opportunities, and threat (Feist, Heely, Lu, Nersesian, 1999). Adapted from: http://marketingteacher.com/lesson-store/lesson-swot.html TOWS Matrix From the SWOT presented the TOWS matrix for OSIMs operation in Hong Kong is made. External Opportunities (O) External Threats (T) 1. Improve and increase the market of the business 2. Growth of the companys subsidiaries. 3. Increased customer loyalty. 4. International consumer reach through the use of e-commerce or internet marketing 1. Emergence of highly competitive company. 2. Economic downturn. 3. Escalating prices of main materials and products. Internal Strengths (S) SO Focus on various promotion strategies to improve market. Offering excellent products to achieve customer loyalty and excellent customer association ST Strong reputation and resources of OSIM to draw industrial knowledge which can perk up customers confidence in considering product. Consideration of joint venture and sustainable merger and acquisition to improve and expand market portfolio in other parts of the globe. Enhancing home healthcare products and services to meet the need of the target market. 1. Good Customer relationship 2. Diversified products and services offered to different customers in the international contexts Internal Weaknesses (W) WO Managing financial resource effectively to minimise weaknesses Improving customer reach by joining various business ventures. WT Applying strategic management structure to gain shareholders and stakeholders trusts Investing in information technology infrastructure Enhancing brand loyalty though customer satisfaction. 1. Inability to manage financing sources 2. Limited access to international markets. Adopted from: http://www.mindtools.com/pages/article/newSTR_89.htm Porters Five Forces of OSIM A Five-Force model (Ali, 1993) was conducted in the context of the global home health care industry . Despite being a market leader, OSIM is not yet resting on its laurels of success, but instead, continuously innovating and developing their company in order to maintain what it has managed to achieve up to this time. The following identifies the five forces of OSIM: Industry Competitors- In the global business industry, regulatory and technological changes are the major factors, making ingrained reasonable strategies outdated and controls the creation and progress of new products, strategies, processes, and public policies in the industry (Leuz, Pfaff, Hopwood, 2004). Basically, there are numerous home health care players in the industry, included in the list is OSIM, who strive for market leadership in all their business aspects. As such, the level of industry competition is very stiff and very aggressive. Potential Entrants- Natural barriers to entry in the global home health care industry include the need for capital investment, human resources, and technology and the importance of economies of scale. It also includes the role of contracting costs avoided by a close relationship between the vendor and its client, which in turn is related to the avoidance of opportunistic behaviour by either party. Buyers Home health-care products have a long historya history rich in product diversity, international scope, and, above all, continuous change and adaptation. These competitive changes have forced adaptations, and in general have improved the level and efficiency offer to clients, thereby increasing transactional volume. Coupled with these, the customers have become informed concerning home-health care products that OSIM-like companies offer. Suppliers- The suppliers to this industry are mainly the providers of technology and materials in home health-care firms use in the conduct of their businesses. Substitutes -There is a high level of substitutes for the healthy and lifestyle products industry, evidenced by the numerous numbers of major players in the global market. The cost to transfer to another beauty firm is also relatively low, so the substitution rate is pretty high. Grand Strategy Matrix Adapted from: http://www.slideshare.net/suresh.singh/grand-strategy-presentation-805769 In terms of grand differentiation strategy of the company, OSIM belong to the market in which the growth was slow. However, the company was the leading business in this industry that defines their strong competitive position. Differentiation Strategy In order to place OSIM as a leader in Home Healthcare Products, there should be a so-called differentiation strategy that clearly identifies why OSIM is different from other brands. The differentiation strategy of OSIM was based on their: Wide experience in home health care market as they have been in the business for almost 42 years now, their directors can consider their experience in operating venture as strength (OSIM Ltd., 2011). Reasonable price offerings of products and services- since they able to keep their overheads low, this allows them to have better control of their prices. This is considered strength because naturally, people would look for a reasonably-priced place to stay in that equally do not sacrifice service and product quality (OSIM Ltd., 2011). Already has developed a good reputation for value for money since they have been operating for great number of years, they already have built a name for themselves, attracting a number of loyal customers along the way (OSIM Ltd., 2010). Good industry skills the directors of different divisions of OSIM are natural for the business that they ventured into, both being outgoing and friendly, the most important public relation skills that clients look for (OSIM Ltd., 2011). The Boston Consulting Group Approach (BCG Matrix) There are 9 important business units for the OSIM, which are grouped according to the city or country that their operation is located: Singapore, China, Hong Kong, Indonesia, Malaysia, Taiwan, Canada, UAE and USA. Figure 1 BCG Matrix Adapted from: http://www.netmba.com/strategy/matrix/bcg/ Cash Cow a business element that has a great market share in a fully grown and slow growing industry. Thus, it requires a small investment and produces cash that can be used in other business (QuickMBA 2007). Malaysia is the only business unit that was included in the said category. This is because OSIM is considered as one of the most prominent and famous home health-care products distributor. Above all, one of the most important aspects to be considered is the number of competitors in the country. Star a business element that has a huge market share in a swift rising business. This business unit generates cash, however, due to the rapid growth of the market, they require investment in order maintain the lead of a specific company (QuickMBA 2007). Hong Kong and Singapore are the two business units which included in the said category. OSIM is considered as one of the first home health care products manufacturer and distributor in the world, particularly in Hong Kong and Singapore. Because of that, OSIM had been able to gain competitive advantage, in terms of image towards the Chinese, Singaporeans and foreign visitors. However, because of the growing economy of the said cities, it had resulted to the growing number of players in the industry, thus pushed OSIM Hong Kong and Singapore to focus on different strategic plan and implementation that will maintain their competitive advantage. Question Mark or Problem Child a business component that has a little market share in a lofty increasing market. A problem child requires resources in order to grow market share, however, the fact if they will be successful and become stars is not sure (QuickMBA 2007). Canada, China and Indonesia are the three business units that were included in the said category. In China, OSIM has a small share in the market because of the extensive competition, primarily from the local players in the area. The said situation is the same in Canada. On the other hand, the OSIM was included in the said category because; the hotel was one of the newly developed hotels of the group. Dog a business component that has a little market share in a grown-up industry. UAE, Taiwan and USA are three of business units that belong to the said category. The reason behind the said analysis is because of the fact that UAE, Taiwan and USA are considered as three of the most prominent cities in the world. Thus, there are different huge companies that have already started their operations in there. Although it is important to consider that a dog may not required substantial cast, it is connected to the capital that could be better be deployed elsewhere, however in the case of the OSIM UAE, Taiwan and USA, it is considered as strategic purpose of the group in order to introduce their brand in the West and some parts of Asia. OSIMs Leadership: Competitive Profile Matrix (CPM) OSIM OMRON SANYO Critical Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score Market share 0.30 3 0.90 2 0.60 2 0.60 Price Competitiveness 0.25 4 1.00 3 0.75 3 0.75 Financial position 0.20 3 0.60 3 0.60 2 0.40 Product quality 0.10 2 0.20 2 0.20 3 0.30 Consumer loyalty 0.15 3 0.45 2 0.30 3 0.45 Total 1.00 3.15 2.45 2.50 Adapted from: http://www.soopertutorials.com/business/strategic-management/1031-competitive-profile-matrix-harleyhonda-and-yamaha.html With regards to competitive profile matrix, OSIM became a leader and surpasses their top competitors OMRON and Sanyo. Actually, OSIM leads the victory in terms of market share and price competitiveness. The said key factors are OSIMs edge against their competitors considering that their primary markets are located in Singapore, Hong Kong and currently no company poses a significant threat to them as a major competitor (Osim International Ltd. 2009). The company believed that they have the have a competitive edge over their competitors in their primary markets as their extensive distribution network of outlets is dedicated to home health-care products. As part of the business development of the company, they currently exercise the full power over their point-of-sales system and utter to the distribution chain how to sell and not only what to sell (Osim International Ltd. 2009). Furthermore, OSIM also control their supply chain, from the design of the products up to the distribution an d marketing of the products. In general, the company considers Sanyo and Omron as their competitors. Overall Recommendation for Future Development For the success and future development of OSIM, it is recommended that internal condition must be considered. Basically, the most important to consider was the human factor as it is the heart thats drive the company. Having the right culture and people to create conducive environment, and be lead by strong visionary leaders and champion management that capable to manage its people and process. The external condition on the other hand, as shown in the PESTLE analysis must be also considered. With strong and stable external environment will contribute for the need to change strategic option. Furthermore, the full support from our Group and re-alignment with our other Hub is important without it its impossible to achieve the vision and mission. In terms of financial aspect all strategic option should involve financial investment that in term will bring cost benefit and growth. Especially in its market development by acquisition potential BPO that is more desirable and can bring in capit al and value to OSIM. Apparently, in order to cope with the change the organization structure also need to realign and change. Especially in its organic growth, where having the right type of people and culture is the key to success. It structure management is important to execute the strategic option. Moreover, external market trend is more into technology with faster and reliable system. With high speed connectivity the market had been more competing and broaden it market widely. As seen each strategic option has very own risk but with stern control and better risk management can mitigate any potential risk and minimize the impact. For continues success of the company, OSIM must also consider change management that will be the potential barrier since OSIM is still in it comfort zone. By doing an organisational development and learning it can identify the risk and overcome the barrier of change. OSIM is passionate with customer importance and makes every effort to be an all-weather umbrella to its clients, by considering diverse strategies for varying situations. It had to branch out in order to equate revenue and expenditure, reduce risk and stay profitable, with an equal importance in its ability to anticipate change. The business of OSIM has begun a strategy of major expansion and growth with one clear objective, which is to establish themselves as one of the worlds top distributor of Home Health care products, and these strategies are based around a philosophy of organic growth and a transition towards becoming a client-oriented business. With this detail, the business must go on to find innovative software programs and relate effectively to other companies that produce these software programs to become updated with the latest improvement in the World Wide Web. The business must economically and efficiently generate a good connection with their clientele and shareholders, to incessantly operate. OSIM must constantly conceptualise and execute good projects to be able to set trends in the industry. Apart from developing business strategies, the business have to focus on building employee and customer associations, in harmony to strategic management concepts, for it is necessary to establish and focus on the needs of the clientele, as clientele are the motive for being alive in the business. In the end, businesses engaged so much in technology has its share of good and bad impacts, socially, economically and even environmentally. In addition, it has to be noted that retailing of home health care products is not one industry but many. Hence, the achievement of sustainable special intention business or its continual development for the collective benefits of the world, may therefore depend on a change in strategy and planning of the industry in order to identify common ground more easily, and to exploit further returns without sacrificing the one that lays the golden egg, in manner of speaking. All said, future research may have to focus on participatory planning involving business, governments, host communities and campaigners with a greater view to common ground. OSIMs Leadership and Management: An Evaluation In this project, I learned I lot of things when it comes to leadership, management and handling a business. I learned that to sustain the development of a certain business, they should not only frequently review the value of portfolio but also the overall business practices and movement in the global market. To become a global leader, businesses should positioned on fast-growing chances, whether geologically or through market segment by selecting and investment in businesses with long-term tail-wind profiles. In reflecting OSIMs case, there are numerous business management and leadership strategies that can be use in order to maintain business progress and development. All these efforts are conducted to ensure that the welfare of the business organization is preserved along with aims and goals toward sustainable organizational success and development. The fact remains that there are always unexpected as well as unintended risk environments that cannot be controlled by the members of the management executives and staff of business organizations. As such it is important to consider the faculty, benefits as well as advantages of implementing and utilizing strategic management, tools and techniques. At the level and global hazards present in the current business market environments, it is wise to ensure that the image and overall well-being of the business organization is constantly protected. These are possible through strategic use and application of company policies from which the company will benefit. I also learned in this project that the business process and practice in terms of business management strategies clearly indicated the importance of management in averting and entirely preventing detrimental business chaos that economies may bring to business organizations. In the case of OSIM, it is evident that strategic management are highly influential in the formulation of business strategies. It was taken into account that any business and financial endeavour that will be implemented by business organizations should be assessed and evaluated using the existing company policies that are greatly influenced by the precautionary management. Conclusion The strategies of OSIM focus more on the management and access of information rather the creation of irrelevant services and products. For this reason, OSIM has developed a unique set of guiding principles simplicity, cost-efficiency and effectiveness. Total commitment to these principles makes the products of OSIM very user-friendly to its customers. OSIM was able to attain and extensive market leadership through various acquisition deals over the years even there is a stiff competition in the market. The strategies of OSIM are focused mostly on powerful growth of its home health care products and services and getting better the companys financial feat. These innovations have also helped protected major acquisitions and partnerships. Significantly, these innovations have guided to the discharge of the potentials of the companys workforce, thus creating an excellence performance-based background. On the other hand, OSIMs strategies in the home health care and technology industry enhanced at the beginning of the new millennium and commenced on trailing and inventing products differentiation. With this, the differentiated home health care products of OSIM were able to please the customers and sustain their needs in accordance to the context of sustainable competitive advantage. This also justified that the bargaining power of their customer is high while the treat of their substitute and new entrant is low because of their extensive efforts in maintaining the quality of their products. Moreover, this allowed OSIM to review and decrease the prices of their products and as an alternative focused on the values that produced not only a moderately higher price but also a improved margin since these things could help to avoid business downfall.

Sociology: Privilege :: Sociology Essays

1. (a) Privilege is defined as a favor or right granted to some people, but not to everyone. (b) Power is defined as strength, ability, or a driving force. (c) Difference is defined as the way in which two things are not the same. (d) According to MacIntosh there are two types of privileges. The first is based on what she calls â€Å"unearned entitlements,† which are things that all people should have. Some examples are feeling safe in a public place or working in a place where they feel that they belong and are valued for what they can contribute. The other type of privilege is what MacIntosh calls â€Å"unearned advantage,† and occurs when â€Å"unearned entitlements† are restricted to certain groups. An example would be a white person feeling out of place at a downtown nightclub. (e) The paradox in privilege is that individuals are the one’s who experience privilege or the lack of it, but individuals are not what are actually privileged. Instead, privilege is defined in relation to a group or a social category. For example, race privilege is mo re about white people than it is about white people. Privileges are only granted in society when people identify the individual as belonging to a specific category, race, gender, or cultural background. By saying that oppression is the flip side of privilege the author means that for every social category that is privileged, one or more other categories are oppressed in relation to it. Oppression points toward the social forces that â€Å"press† upon people and hold them back, thus blocking their pursuit of a good life. 2. (a) Capitalism is defined as an economic system based on ownership of resources by individuals or companies and not by the state. Capitalism as it relates to sociology has to do with the fact that it not only produces enormous amounts of wealth, but that it creates extreme levels of inequality among social classes and societies. Capitalism also has made the rich richer and the poor poorer and has opened the gap in the U.S. class system. The matrix of domination says that each particular form of privilege, whether based on race, gender, sexual orientation, class, religion, or ethnicity, exists only as a much larger system of privilege. It works by simplifying and clarifying the gray areas that we encounter in privilege. It allows us to see that each form of privilege exists only in relation to all the rest and keeps us from trying to figure out which is the worst or most oppressive.

Just a Bit of Hope :: essays research papers

Just a Little Bit of Hope   Ã‚  Ã‚  Ã‚  Ã‚  The boy twitched for a bit, as he attempted to move his body and did everything in his part to open his eyes, but with all of his strength he only had the ability to slightly crack open his eyes. It was the first ray of light the boy had seen in over a month but it felt to him as if it had been years. His eyes ached all over from the struggle to keep them open and finally they forced themselves shut again. The pain was too great. In the background, he could hear murmurs of people speaking to him, encouraging him, but he could not make out exactly whom it was or what was being said. He tried to concentrate on the tones and voices but he could not process anything that was being said. His state of mind was a complete fog and everything felt as if it was a dream, but this time he knew it was reality. He felt a small amount of pressure on his right hand but otherwise his body was numb. He suddenly became overwhelmed with fright and anxiety as he tried to piece togethe r where he was and what had happened. He went to scream but it was hopeless and nothing, not even a peep came out of his mouth. Then he felt an impulsive rush of exhaustion come over himself and without a second thought about it, he was back asleep. He had drifted right back into his coma.   Ã‚  Ã‚  Ã‚  Ã‚  His mother was patiently waiting at the side of his bed, gripping firmly onto his right hand in hopes of it somehow bringing him back to life. She felt hopeless and worthless without her son by her side, and even though he was physically there, his mind and soul was missing. Her son had been in a coma for eight days now. She vigilantly sat there day and night in hopes of him coming to. She had seen him jerk around a few times so that gave her some promise that he could feel her presence. At night, she would kneel by his side and squeeze her hands together as firmly as she could and pray to God for her son’s health. And every night at the same point of her prayer, she would break down into hysterics and beg for mercy and forgiveness from the Lord.

Curriculum For Excellence Impact On Teacher Professionalism Education Essay

The being of a relationship between course of study policy and instructor professionalism would look to be an established premise. This is apparent in claims that course of study reform is frequently regarded as a menace to teacher professionalism ( Al-Hinei 2003 ; Apple 2009 ; Locke et Al. 2005 ) . Most notably, it is frequently claimed that the degree of prescription in the English National Curriculum, with the associated demand to run into the prescribed results, reflects a decrease of instructor liberty in favor of answerability ( Walsh 2006 ) . It would look, at this degree so, possible to reason that a decrease in cardinal prescription equates to an addition in teacher liberty which in bend equates to an sweetening of instructor professionalism. To an extent this would look to be an purpose of recent course of study reform in Scotland in the signifier of the Curriculum for Excellence ( CfE ) . The first page of the first ‘Building the Curriculum ‘ papers that claims that ‘teachers will hold greater range and infinite for professional determinations about what and how they should learn ‘ ( Scots Executive 2006:1 ) . However, such a straightforward relationship between course of study policy and instructor professionalism would, pulling on Evans ( 2008 ) , be an over-simplification. Evans suggests that professionalism can non be understood entirely, through analyzing instructors ‘ ‘remit and duties ‘ ( p.23 ) , and instead we must see instructors themselves understand their professional duties. To an extent this would look to be recognised in Scotland ‘s course of study reform, in for illustration claims that the reform requires a ‘culture alteration ‘ ( Scots Government 2009a:5 ) and the accent on the demand for professional development ( Scots Executive 2006:2 ) . This suggests acknowledgment that a alteration of instructors ‘ remit and duties entirely will non impact upon professionalism. In visible radiation of the perceived association between CfE and teacher professionalism – both as stand foring being and necessitating a alteration – it becomes pertinent to see the nature of the professional opinions that greater teacher liberty over the content of the course of study entails, and hence the construct of professionalism it would look to connote. This requires a consideration of the peculiar issues that are associated with the choice of course of study content, and an scrutiny of different constructs of instructor professionalism. Course of study First hence, we must see what is meant by â€Å" course of study † . As a term it would look to be notoriously difficult to specify, with a battalion of potentially conflicting definitions ( Dillon 2009 ) . By and large it can be suggested that ‘curriculum ‘ does non mention to a list, or patterned advance, of points to be taught. The course of study addresses non merely what is taught, but why and how instruction and larning takes topographic point. As such, curricula reflect and advance beliefs about the purposes and nature of instruction ( Flinders & A ; Thornton 2009:8 ) . They reflect different epistemic and pedagogical beliefs – beliefs about the nature of cognition and acquisition and learning – in, for illustration, their administration of ‘knowledge ‘ ( Carr 1988 ) , for illustration those that emphasise the separation of cognition into topics and those that favour integrating of capable countries. However it should possibly be no ted that Carr ( 1988 ) argues that the epistemic and pedagogical bases of much course of study policy is non wholly coherent. It should besides be noted that the current treatment is centred around the construct of ‘explicit ‘ course of study ( REF-moore? ) , – course of study as a statement of the planned or expected acquisition within a school context. Other constructs regard course of study to embrace all the experiences which impact upon a scholar ‘s development ( REF-Dillon? ) . However, notwithstanding the scope of attacks to understanding and making course of study, course of study design needfully entails a choice of what is to be taught. Different course of study theoretical accounts may differ in both when and by whom this procedure of choice takes topographic point. In a to a great extent normative, centralised, curriculum much of the choice is being made by policy shapers. At the other extreme, in a strongly child-centred course of study, choice is mostly made by the kid based upon their involvements. ( BACK THIS UP ) . If we consider the CfE itself, it is apparent that it can non be considered to be puting the determination of what to learn entirely in the custodies of instructors. Priestley ( 2010:23 ) suggests that it reflects a tendency in course of study development in general, in which there is an effort to pull on both ‘top-down and bottom-up attacks to curriculum be aftering ‘ . A procedure of choice has already occurred at the nat ional degree in footings of the signifiers of cognition and accomplishments that are to be developed. Even within this ‘clear model of national outlooks ‘ ( Scots Executive 2006:1 ) , instructors do non hold exclusive duty for course of study content choice. In the pledge, ‘all kids and immature people should see personalisation and pick†¦ ‘ ( Scots Government 2008:17 ) , there is an outlook that students will, to a certain extent, besides be doing determinations about course of study content. Further, there is a strong accent upon collegiality, with instructors working together on course of study development ( Scots Government 2009 ) . However it clearly does take to put more duty for pick in the custodies of the instructor, and in making so is potentially impacting the nature of instructor professionalism. Professionalism In order to analyze this claim more closely it is necessary to see the significance of ‘professionalism ‘ itself. As with ‘curriculum ‘ , it would look that ‘professionalism ‘ is a hard term to specify with many different positions as to what it truly means ( Al-Hinei 2003:41 ; Evans 2008 ) . By and large nevertheless, the term ‘profession ‘ may be regarded as bespeaking a distinguishable ‘class or class of business ‘ consisting of occupations such as physician or attorney, and sometimes teacher ( Carr 2000:22 ) , to which a certain position may be attached. This should be regarded as distinct from the mundane usage of ‘professional ‘ as distinguished from ‘amateur ‘ which focuses on whether or non an person is paid ( REF-Carr? ) . The intent of sing some businesss as ‘professions ‘ differs harmonizing to different positions. Some respect it as a socially constructed construct, proposing it is a agency of continuing power and position with a certain group of people ( Locke et al. 2005:558 ) . Carr ( ? ? : ? ? ) suggests it refers to those businesss that are required to keep civil society ( wellness, justness and instruction ) . Others suggest that there are certain specifying features which mark out an business as carry throughing the standard for ‘profession ‘ ( Locke et al 2005:558 ; Christie 2003:845 ) . Whilst this diverseness of positions exists, there does look to be a general sense that those businesss that are classed as professions involve a degree of liberty to do determinations, a distinguishable cognition base or expertness, and some signifier of attention or service to society ( Carr 2000 ; Christie 2003 ; Goodson 2003 ; Locke et Al. 2005 ) . Professionalism itself may be possibly regarded as the manner in which we describe a profession in footings of its features in relation to these constructs ( Goodson 2003:126 ) . In kernel professionalism is concerned with sing the degree of liberty afforded to persons by an business and the nature of the professional cognition or expertness involved. In this manner, the averment referred to earlier, that the English National Curriculum is considered as a procedure of de-professionalisation, may be regarded as a belief that the degree of prescription involved is cut downing teacher liberty and altering the nature of the expertness required to make the occupation. As such, the distinguishable features of learning are more narrowly defined. Carr ( 2000:15 ) refers to such a decreased liberty and cognition base as ‘restricted professionalism ‘ . It is suggested that instruction is alone amongst the professions in footings of its balance between liberty and answerability ( Carr? ? ) . As Locke et Al ( 2005: 564 ) point out, there is a ‘tension ‘ between professional liberty and answerability. This alone answerability is related to the relationship between instruction and society. Education, or instead schooling, is basically concerned with ‘the sort of society we want to be ‘ ( White 2004:2 ) and is frequently related to the economic wellness of a state ( REF†¦ . ) . This is apparent in the claim that the ‘Curriculum for Excellence can play a important function ‘ in accomplishing the Scots Governments purpose ‘to make Scotland smarter, safer and stronger, wealthier and fairer, greener and healthier ‘ ( Scots Government 2008:3 ) . It is from this impression of schooling as helping, and potentially formative, society as a whole that it is suggested that schools and instructors are accountable in ways that other professions are non ( Carr 2000:44 ) . It is further suggested that instructors are besides more accountable to parents and must accept the legitimacy of the positions of ‘non-professionals ‘ in a manner that attorneies or physicians do non ( Carr 2003:64 ) . It may be as a consequence of this answerability to the province and parents that the dominant construct of instructor professionalism, in policy at least, has become that of the ‘competent instructor ‘ with a focal point on meeting prescribed criterions. ( Goodson 2003:127 ; Menter et al 2010:21 ) . Sing teacher professionalism in footings of criterions is argued to potentially take to a state of affairs in which the professional cognition base of instruction is strictly related to practical accomplishments, such as effectual communicating and the ability to pull off behavior ( Goodson 2003:130 ) . It is besides argued that such a position of instructor professionalism can take to ‘unreflective application of regulations ‘ ( Hegarty 2000:456 ) , instead than size uping and oppugning policy and course of study. It would look sensible to tie in a normative course of study with such a construct of instructor professionalism, as so Menter et Al. ( 2010:22 ) do. This would nevertheless, seem an deficient history of instructor professionalism to run into the demands of a course of study which gives teacher greater liberty of what to learn. Therefore, through concentrating on the particular issues which arise in relation to curriculum content choice, attending will be paid to theoretical accounts of professionalism which could possibly be regarded as more appropriate. Two thoughts will be addressed in relation to content choice. The first: the deductions of sing content choice as a pedagogical accomplishment ( REF†¦ ? ? ) with instructors pulling on, for illustration, cognition of kid development. The 2nd considers the deductions of sing course of study as a ‘selection of civilization ‘ ( Giroux 1980:228 ) , indicating to content choice as holding ethical deductions. Curriculum Content Selection Sing content choice as a pedagogical accomplishment would possibly reflect White ‘s ( 2004a:20 ) averment that instructors ‘ ‘expertise ‘ prevarications in ‘deciding what specific purposes and what student experiences best suit the peculiar kids ‘ . In this instance, instructors professional cognition may be regarded as wider than that of practical accomplishments, instead it involves pulling on pedagogical, capable specific cognition and cognition of kid development, to choose and order the content that makes up the course of study ( REF ) . The instructor is using their professional cognition in order to do professional opinions as to the content which will travel an person to the following phase of development. Clearly this points to the demand for some signifier of course of study purposes. As White ( 2004:6 ) points out, we can non sanely make up one's mind what to learn without mention to an purpose, an indicant as to what the following phase of development really is. Using such an apprehension to the CfE, we can see that the overall curricular purposes are set out in footings of the ‘four capacities ‘ – statements as to the type of individual the course of study seeks to develop ( Learning and Teaching Scotland 2010 ) . At a more elaborate degree, the ‘experiences and results†¦ describe the outlooks for larning and patterned advance for each of the eight course of study countries ‘ ( Learning and Teaching Scotland 2010 ) . The instructor, so, would look to hold autonomy in taking what they teach in order to accomplish the expected acquisition. The demand to do professional opinions of this nature would look to indicate to a construct of a more enhanced professionalism than a more normative course of study, and may indicate to such theoretical accounts as the ‘reflective instructor ‘ ( Moore 2004:4 ) . Such a theoretical account of professionalism is regarded as comprehending learning as affecting more than practical accomplishments. Rather the instructor reflects upon their schoolroom pattern, measuring their instruction, possibly pulling on their theoretical apprehension with a position to bettering and developing their instruction ( Moore 2004 ) . It could besides associate to the construct of ‘the asking instructor ‘ ( Menter et al. 2010:23 ) , in which instructors are regarded as research workers, pulling on observations in the schoolroom to inform their professional determinations in their planning. It is suggested that such a construct of the instructor is ‘very apposite in the context o f the Curriculum for Excellence ‘ ( Menter et al. 2010:23 ) , which seeks to give instructors greater liberty in course of study development. These theoretical accounts would surely look to widen the construct of instructor professionalism beyond that of the sensed technicism of the ‘competent ‘ instructor. As such they may supply suited theoretical accounts for instructors who are involved in the choice of course of study content, puting an accent on instructors ‘ pedagogical expertness. However, if we turn to the 2nd construct, an apprehension of course of study content as a ‘selection of civilization ‘ ( Giroux 1980:228 ) , understanding instructor professionalism in footings of pedagogical expertness may get down to look inadequate. Culture, in its broadest sense, may be regarded ‘as a whole manner of life ‘ , embracing all facets of society including the cognition, accomplishments and activities, such as athletics and ‘recreation ‘ , of that society ( Entwistle 1977:111 ) . However, if we regard instruction as being, in some manner, involved with ‘betterment ‘ ( Entwistle 1977:111 ) , schooling can non be concerned with all those things that make up a civilization. Rather, Entwistle ( 1977:111 ) , suggests that in schooling we select those facets of civilization which are regarded to be contributing to the ‘improvement of the person or group ‘ . This once more points to a consideration of the purposes of instruction: it is merely through an consciousness of what is regarded as ‘betterment ‘ , and hence, what we are taking to accomplish through instruction, that choice of content can sanely be carried out ( White 2004:6 ) . Related to this, cultural choice clearly besides implies a procedure of rating, separating between those things which we regard as ‘desirable or unwanted ‘ facets of civilization ( Entwistle 1977:110 ) . Therefore concerns about the choice of civilization which makes up the content of a course of study can possibly be regarded as originating both in relation to the purposes of the course of study and in the ratings of the comparative desirableness, or worth, of different cultural elements. Concerns that rise in relation to the purposes of the course of study are possibly best exemplified by the unfavorable judgments of a course of study whose purpose is, for illustration to increase employability accomplishments. Those who regard cognition acquisition as holding value in its ain right would see an instrumental attack to content choice as an poverty of instruction, restricting entree to many signifiers of civilization which may non hold direct instrumental value ( pulling on Carr et Al. 2006:17 ) . In this manner so, we can see that the choice of content is in some manner impacted upon by our beliefs about the intent of instruction, and as such sing choice of content as proficient accomplishment may be deficient. However, it is possibly in relation to the rating as to the comparative worth of facets of civilization that the most complex issues originate. It is in sing the relationship between cognition and power that cultural choice becomes debatable. This becomes apparent when we draw on Bourdieu ‘s ( 1986:106 ) construct of ‘cultural capital ‘ . Bourdieu ( 1986:106 ) suggests that different signifiers of ‘culture ‘ are invested with value which can be drawn on for pecuniary addition, or an addition in societal position. If we consider this in footings of ‘knowledge ‘ as a signifier of civilization, so acquisition of certain signifiers of cognition by an person can be utilised in bring forthing income and increasing societal position. For illustration, geting specific biological and medical cognition can enable one to derive both the income and position conferred upon a physician. However, it is non merely the acquisition of the cognition per Se. whi ch is valuable, but instead gaining institutional acknowledgment – in the signifier of an academic making – of possessing a peculiar signifier of civilization ( Bourdieu 1986:110 ) . In this sense, certain signifiers of cognition, certain signifiers of civilization, have greater value by virtuousness of being ‘institutionalised ‘ in the signifier of a making ( Bourdieu 1986:109 ) . This would propose hence, that schools are involved in both the transportation of signifiers of civilization which enable an person to derive economic capital or societal position, but besides in some manner specify what signifiers of civilization are of value. Such an averment is supported by Giroux ‘s ( 1980:228 ) statement that the civilization that is selected to organize the course of study becomes ‘legitimised ‘ by the really fact of its inclusion in the course of study. This construct can farther be seen in claims that the ‘traditional ‘ academic course of study is an elitist choice of civilization, giving value to signifiers of cognition associated with the in-between category ( REF! ) . It is the comparative value that become associated with different signifiers of cognition and different accomplishments that signifiers portion of what is termed ‘hidden course of study ‘ ( Ref ) . This is a mention to the values and thoughts that a school may non explicitly plan to learn, but which however are transmitted to students ( REF ) . It is suggested hence that the exclusion of an facet of civilization from the course of study communicates to pupils a belief about the comparative worth of this facet of civilization ( REF..exemplify? ) Moore ( 2004 ) provides an interesting illustration of this claim of elitism in cultural choice. Moore focuses on portraitures in movie of instructors who are regarded as ‘saviours and non-conformists ‘ ( Moore 2004:58 ) , such as ‘Ms Johnson ‘ in the movie Dangerous Minds. He argues that whilst the attack they take to instruction may be extraordinary, the content of that instruction is non. Moore ( 2004 ) contends that the cultural choice made by these instructors, of what he regards to be representative of in-between category values, ‘may be read as lending to and corroborating societal and cultural prejudices ‘ ( p.58 ) It is in this sense that Young ( 2006:734 ) argues that ‘social involvements are ever involved in course of study design ‘ , those with the power to choose what is included in the course of study have, to an extent, the power to legalize certain signifiers of cognition and certain patterns. It is suggested that through this procedure of advancing and legalizing in-between category civilization ( here we have the impression that a society consists of many ‘cultures ‘ ( ref ) ) , schools are implicated in intrenching inequalities of societal category ( REF ) . Such a claim requires closer consideration in order to understand the agencies by which cultural choice may be regarded to be implicated in affairs of societal justness. One manner in which it is suggested that this is the instance is that persons from a in-between category background have greater entree and exposure to the signifiers of cognition that are regarded as valuable by schools ( Reay 2006 ) . In this manner, Reay ( 2006 ) suggests, kids from in-between category backgrounds are at an advantage, able to pull on the cultural capital they already possess in order to execute good at schools, deriving institutionalized acknowledgment through academic makings, and therefore addition position in society. This would look to foreground a tenseness for those involved in choosing the content of a course of study. On the one manus, it is suggested that if schools do non supply the ‘high position cultural capital that academic and economic success requires ‘ so kids from working category backgrounds are potentially deprived of the ability to raise their societal position ( Anyon 2006:44 ) . However in making so, they are possibly complicit in reproducing prejudice as to what is regarded as legitimate and valuable cognition. It should be pointed out that this debatable history of cognition and cultural choice does non propose that ‘knowledge ‘ is incorrect or should non organize the footing of a course of study ( Young 2006 ) . Rather it suggests the demand to see the exact nature of the content we are taking to include, and significantly exclude, from the course of study. It suggests the demand for contemplation on our grounds for content choice, necessitating an consciousness of our ain prejudices we bring to the procedure ( Chan 2009: ? ? ) . From these observations, in which the choice of course of study content is regarded as holding societal deductions and is implicated in the transmittal of values, an apprehension of instructor professionalism which emphasises practical accomplishments or even pedagogical cognition possibly begins to look inadequate. Therefore the balance of this essay will see the impression that instruction is inherently ethical in its nature, and that teacher professionalism should therefore Centre upon the moral features of the profession ( Goodson 2003 ; Campbell 2003 ; Carr 2006 ) Carr ( 2006:172 ) argues that whilst all businesss are in some manner concerned with ethical issues, these by and large play a ‘regulative ‘ function – they indicate criterions for good pattern. However he suggests that this is non the instance with instruction, instead he suggests that ethical considerations are ‘constitutive ‘ of learning. This is possibly more clear in Campbell ‘s ( 2007:604 ) averment that: ‘It is far more ambitious to extricate the moralss of learning from the really procedure, pattern and content of teachingaˆÂ ¦ ‘ ( CHECK CONTEXT ) It would look that what is meant by this is that the determinations and actions taken by a instructor have ‘moral ‘ significance ( pulling on Campbell 2003:1 ) . By its really nature instruction is involved in organizing kids ‘s values and apprehension of the universe and as such is involved in conveying construct as to what is ‘right ‘ and ‘wrong ‘ ( REF ) . Further, as discussed earlier the determinations made potentially impact upon an persons accomplishment in schooling and therefore perchance impact their future chances. Following from this construct that issues of moralss are inbuilt into instruction, Campbell ( 2008:605 ) argues that ‘ethical codifications ‘ are deficient to turn to the issues faced by instructors. Rather she suggests that instructors requires an understanding by instructors of the complex moral issues they must turn to ( Campbell 2008:605 ) . It would look that within the Scots context there is acknowledgment of this. The ‘Standards for Initial Teacher Education ‘ in Scotland, which ‘specify what is required of a pupil instructor ‘ ( Christie 2003:847 ) , includes mention to ‘professional values and personal committedness ‘ ( Christie 2003:848 ) . There is a danger, Carr ( ? ? ? ) suggests, in bordering values as a competency or criterion, in that it would look to propose that the other facets of learning are ‘value-neutral ‘ . In this manner, the ethical nature of learning possibly can non be reduced to a competence or criterion. Rather Carr ( 2006:178 ) suggests that it is about instructors ‘taking moral issues and inquiries earnestly ‘ . It should be noted that this does non propose that instructors do non presently take moral and ethical considerations earnestly, Campbell ( 2003:2 ) argues that many instructors are cognizant of the moral deductions of their actions. However, Locke et Al. ( 2005:570 ) do suggest that when instructors are capable to high degrees of answerability it can take instructors ‘doing things right ‘ instead than ‘doing the right thing ‘ . Potentially, hence, the CfE ‘s focal point on greater liberty could supply greater flexibleness for instructors to do the determinations they regard to be ethically sound. At the same clip, by increasing instructors ‘ range for taking what to learn the ethical nature of learning possibly comes even more to the bow. It would look so, that in taking to give instructors greater liberty over the content of the course of study, the CfE both can be viewed as potentially heightening instructors ‘ professionalism as understood in footings of degrees of liberty. However, it besides seems to necessitate a consideration of the professional cognition base on which professionalism is based. The importance of pedagogical expertness and development is clearly of import and highlighted as so ( e.g. Scots Government 2009:4 ) . Yet, sing the complexness, and potentially value loaded nature of the cultural choice involved in choosing course of study content it would look of import to underscore the ethical nature of instructor professionalism. In kernel so, the greater liberty afforded to instructors to choose the content of the course of study by the CfE would surely look, as Menter et Al ( 2010:23 ) suggest, to indicate to a theoretical account of teacher professionalism in which instructors both reflect upon and develop their pattern. However in visible radiation of the basically ethical issues involved in content choice, it would look just to propose that instructors ‘ contemplations and determinations should pull non merely on theoretical and practical cognition, but must besides see the ethical grounds for taking to include, or non to include content in their instruction.