How was social media influenced Zara market Dissertation

How was social media influenced Zara market - Dissertation Example ZARA, the brand of Inditex group, has skyrocketed for success despite its contrasting model of business than typical fashion brands. The primary and secondary research based was conducted to assess the performance of successful ZARA in social media. The results revealed that customers value social sites of ZARA at a higher rate than competitor’s brand. The dominant reasons for this following remained the value attributed to customer driven fashion which in turn results in increased customers’ love for brand. The results have also revealed the potential of another inch of success for ZARA. This can be gained by moving a mile towards sales generation impulse at social media sites. TABLE OF CONTENTS ABSTRACT 1 TABLE OF CONTENTS 2 1. INTRODUCTION 3 1.1. BACKGROUND 3 1.2. AIMS AND OBJECTIVES 8 1.3. RESEARCH QUESTIONS 8 1.4. METHODOLOGY 9 2. LITERATURE REVIEW 10 2.1. SOCIAL MEDIA AND ITS ROLE IN THE BUSINESS 10 2.2. CHALLENGES OF SOCIAL MEDIA 14 2.3. IMPACT OF SOCIAL MEDIA ON CUSTOMER 15 2.4. MARKETING AND SOCIAL MEDIA STRATEGY OF ZARA 16 3. RESEARCH METHODOLOGY 20 4. DATA ANALYSIS 22 6. LIST OF REFERENCES 36 7. APPENDIX 40 1. INTRODUCTION 1.1. BACKGROUND Within the technological development and its intervention in businesses, the move of social media is being defined as driver of strategic imperative. Social media has resulted in massive wipe out of distance barrier across the world. Different social mediums have been developed for different purpose such as Facebook, Twitter, LinkedIn, YouTube, Google Plus, and so on. Each social medium is targeting different and overlapping set of user base. The core of wide range of benefits from social media remains in the increased power of customers towards business. Therefore, businesses also have to expand their presence to almost all social mediums in order to expand reach to the customers on the virtual world. Among different organizations that have received impact from the social media, the ZARA is also one o f them. ZARA is fast fashion brand of the Spanish group Inditex. ZARA contributes nearly 66.11% o the total revenue of Inditex (Inditex, 2012). ZARA foothold in different market is as follows: DIVISION MARKETS NO. OF STORE AMERICA 18 219 EUROPE 43 1296 ASIA AND REST OF WORLD 25 410 (Inditex, 2012) Other highlights about ZARA are as follows: (Inditex, 2012) ZARA has set an example for businesses as it has become multibillion dollar brand without massive advertisement like other competitors (Parekh, 2013). ZARA only employees 0.3% of its revenue on advertisement and generates its success from word of mouth (Bhagwat, 2011). This word of mouth is generated from the highly fashion sensitive customer base of ZARA which constitute following age group and characteristics: (Sardar, 2013) This word of mouth and customer reviews from the business model of ZARA in contrast to the traditional model as follows: (Sardar, 2013) The social media has also impacted ZARA like other brands in the fashio n industry. However, as a matter of fact that fashion retailer ZARA has always been in deviation to the typical trend of fashion retailer and have managed to won the game of competition, the social media standing of ZARA is also different and light than other brand (Bulman, 2010). According to the Akahoshi (2012) ZARA is a social brand for the reason that it has applied information from the social media to refine and update innovation and art in its products. The distribution of fans for ZARA for the last six months for

Feasibility Report Research Paper Example | Topics and Well Written Essays - 1250 words - 2

Feasibility Report - Research Paper Example Several important factors that need to be put into consideration have been analyzed keenly. This includes projecting the restaurants potential income, the location of the restaurant, menu pricing and most importantly the competition. In addition, an estimate of the cost of running the restaurant has been has been considered in this feasibility report. This feasibility report will be of great importance to potential investors who may wish to invest in the food service industry by opening a sit-down restaurant in Ventura County. An analysis of the demographics of the people of Ventura County will be helpful to entrepreneurs who wish to open up small business because the study will information on how many people go to downtown Ventura regularly. This information will be vital in providing an estimate of the potential customers such businesses may have. The city of Ventura was founded by Father Juipero Serra in 1782, when Buenaventura was built. Today, the city is continually growing both in population and in social economic development. Moreover, the city is rising in popularity and marketing towards becoming a tourist destination. Sit-down restaurants may appeal to many people because they offer full menus, which include desserts, appetizers, entrees and other types of popular beverages including alcohol. In atypical sit-down restaurant setup, there are is a host or hostess who usually welcomes customers and shows them to their table. Also, most sit-down restaurants have trained chefs who cook and prepare meals while the servers takes care of the customer’s request (Peter and Bangs 2001). In order for the restaurant to thrive and gain loyal customers, it must be able to serve customers with high quality food and services. This will ensure the customers visit the restaurant time after time. Furthermore, the restaurant has to

Case Study 3 Example | Topics and Well Written Essays - 750 words

3 - Case Study Example This paper will focus on two major technologies i.e. cloud computing and virtualization that can be adopted by BP to support its current strategy in its quest of transforming its business operations and ensuring it is no longer a serial underperformer. Virtualization refers to a way of creating virtual version of devices or network resources e.g. storage devices, servers, network or operating system. (Lans, 2012). In this case, the framework divides the resource being virtualized into one or more execution environments. In this case of BP, virtualization can be applied by combining its resources i.e. serves so as to serve as one. This is advantageous in a way that having a central server will lead to increased processing power hence faster data processing. Having one central server means BP will incur less costs in buying less hardware and also reduced energy costs since less hardware means less power consumption. (Roebuck, 2011) Fewer personnel will also be required to manage and maintain the equipment hence Dana Deasy’s dream of centralizing and cutting down costs of BP will come true with the adoption of virtualization. With virtualization, BP can create a strategic business environment in terms of resource use and operation with business partners and suppliers. This can be done through the firms intranets and also via external networks i.e. extranets and the internet. This will present BP with a collaboration opportunity of sharing information, resources and ideas with other people and the company hence helping the company respond in timely manner toward situations. (Rainer & Cegielski, 2012). Cloud computing refers to sharing of computing resources over the internet instead of using local servers to support applications. (Marks & Lozano, 2010) For the case of BP, the company through the advice of the CIO can choose to software-as-a-service where they will subscribe to an application but access over the internet. BP can also use

The case for contamination by Anthony Appiah Essay

The case for contamination by Anthony Appiah - Essay Example In such a society, it becomes difficult to control the trending social values that people share in such platforms. Appiah thus retains a passive viewpoint as he strives to maintain objectivity in the article. He discusses the importance of religion in the changing society as the discussion below portrays. Just as the title of the article depicts, Anthony Appiah discusses the â€Å"contamination† of the world. In his context, contamination of the world refers to the slow but sure infiltration of foreign cultures as people continually integrate on a global platform. The advancement of the society coupled with the development of new technologies have created a global village, such is a society in which people trade cultural values easily. According to Appiah, the seclusion of the traditional society sought to preserve the cultures and values of the societies that could not readily interact with others (Flood 21). With the intensified interactions in the contemporary society, it becomes difficult to monitor the actions of people as most societies continue to adopt the independent structures thus borrowing global cultural trends. As such, cultures continue to infiltrate the society; Appiah observes that such changes are contaminations of the inherent cultural values. While religion is a fundamental aspect of a society and a cultural feature, the changes in the current structures of societies continue to apportion a reserved function for religions. Unlike in some of the traditional societies in which the Church for example was an important organ of governance, contemporary societies have secular governments. This exhibits the inherent change in the structures of the societies and the cultural values of the people in contemporary societies. The modern structure of societies position religion as important in setting values and influencing the behavior of people in the

Computer Crime and Security Essay Example | Topics and Well Written Essays - 1500 words

Computer Crime and Security - Essay Example Later investigations revealed that it was an insider incident, involved the theft of subsequent selling of patients' credit card numbers, and that the activities emanates from the Call Centre. Having provided you with a general overview of the situation, I will now explain its potential and actual consequences, summarize the results of the post-mortem and clarify both lessons learnt and future action. In regulating conduct related to the use of computers, the United States government currently defines a computer as "an electronic, optical, electrochemical, or other high-speed data processing device performing logical, arithmetic, or storage functions, and includes any data storage facility or communications facility directly related to or operating in conjunction with such a device" (United States Computer Fraud and Abuse Act (e)(l), 1984, cited in Kipper, 2007, p. 194). This definition accounts for the way in which IT has fused data storage, computing and telecommunications technologies and in so doing, touches upon the potential of both the computing and telecommunications technologies to violate the integrity and confidentiality of the stored data. The United States Department Of Commerce (2000) highlighted this threat in its report on the proliferation of computer use and internet access, not just in the United States but, across the world. As the greater majority of corporat ions, both in the United States and worldwide, are relying on IT for data storage and processing, increased popular access to IT renders corporate systems vulnerable to unauthorized penetration and the associate accessing of private and confidential data (U.S. Department of Commerce, 2000). While it is the responsibility of corporate entities to ensure the securitization of their networks, absolute inviolability is practically impossible to achieve. It is, thus, that recent years have witnessed the ever-increasing adoption of computers in the commission of crimes of fraud and theft (Power, 2000). Our company has recently fallen victim to one such incident. 3 Incident Overview On January 16th, 2008, a periodic review of our IT activities logs evidenced a string of unusual activities. Almost 10,000 patient files had been accessed and the data they contained had been transferred to an external medium, possibly an external hard drive. The IT department had no record of authorizing any individual this level of access and, indeed, there was no legitimate justification for the access of 10,000 patient files. The incident was terribly worrisome as these files contain sensitive data such as patients' social security, insurance and credit card numbers, not to mention home and place of employment addresses and contact information. The IT department immediately contacted the Legal Department and appraised its Director of the situation who, in turn, contacted law enforcement and did the same. 4 Post Mortem After reporting the incident to the Legal Department and law enforcement officials, the IT department launched an intensive post mortem investigation. The investigation, which followed standard procedures which will be described shortly, had several objectives. These were the identification of the source, as in whether it was an insider or outsider incident;

No need for a topic Case Study Example | Topics and Well Written Essays - 500 words

No need for a topic - Case Study Example Chipotle has a strong advantage over Qdoba Mexican Grill and Moe’s Southwest Grill as these two scored lowly on the weighted competitive strength assessment. It compares even better to the Qdoba Mexican Grill that scored the lowest in the weighted strength assessment. However, it scored the same as the Taco Bell. There is a need for Chipotle to look at its financial stability in order that this financial stability does not affect the other strategic advantages that it has. Its access to financing is more restricted than that of Qdoba Mexican Grill and Moe’s Southwest Grill. Chipotle has a market reach that extends beyond national boarders and operates in USA, Canada and a number of European nations. However, there is a need to secure its place in these markets and address changing global issues in order to ensure that its competitors will not push it out of the market. In this case, the main issue for Chipotle is to make sure that it is able to access the other markets such as the USA in order to secure its future. It is also necessary to note that in the weighted strength assessment, market Economic environment is one of the factors with the highest weight. As a result, because Chipotle scored very lowly in this area, it may have a bigger risk that the other firms even Taco Bell with whom it scored the same for the total

A Brave New World-perspective analysis Essay Example for Free

A Brave New World-perspective analysis Essay Imagine Brenda, a woman who will not under any circumstances trade her life in order to be conditioned, and then live as a Beta in the Brave New World (BNW), universe. If this is the case, then Brenda could not consistently accept Hedonism. This is due to the definition of Hedonism, the amount and intensity of bodily pleasure in Brave New World (BNW), and the amount and intensity of bodily pleasure here in real life. The definition of Hedonism leads one to maximize the amount of pleasure and minimize the amount of pain: The only thing intrinsically good in life is pleasure, and the only thing intrinsically bad in life is pain. Other things in life have extrinsic value they can lead to either pain or pleasure, but do not produce the sensations by themselves. However, Hedonists are only concerned with pleasure and pain, as these are the only intrinsic values. The distinctive factor that determines a better life from a worse one, is the amount of net pleasure in ones life. The net pleasure is determined by subtracting the amount of pain in ones life from the amount of pleasure. Notice that Hedonism only determines better lives from worse ones, not good from bad. To make the distinction between good and bad is an arbitrary decision and cannot be measured through a comparable medium such as net pleasure. Quantitative Hedonism states that quantity and intensity are the only criteria that determine just how good a certain pleasure is. If all pleasures differ only in quantity and duration, then the world in BNW is a dream for hedonists. Ones life in BNW is conditioned to be content and happy with ones, job, class in life, and the daily schedule of life. This schedule for ones life never changes and so delivers a maximum amount of pleasure due to being happy and content. High pleasure in BNW also comes from the open sexual relations between people. Basically, it is encouraged from childhood to have as many sex partners as possible, therefore maximizing the amount of pleasure from sex. The drug of choice in BNW is called Soma, and it delivers an amazing feeling without any hangover effect like alcohol. This drug is distributed daily at ones work to maximize ones amount of body pleasure. With all of these factors enhancing pleasure, it is also important to state that not much causes pain for ones life in BNW. There are no personal relationships to cause pain, jobs and education are  given specifically for people, and life is very much planned and repetitive. This repetition is what maximizes the amount and duration of pleasure in BNW lives. In real life, there does not exist anything like the above mentioned pleasures, in either quantity or duration. Therefore, when comparing the net pleasure of a life in BNW to a real earthly life, a hedonist finds that BNW lives have a higher net pleasure, and are thus far better. This is because they in BNW have much more intrinsically good pleasure, and much less disappointment and intrinsically bad events. So, if Brenda refuses to trade her life in order to be conditioned and live a BNW life, then she could not consistently accept hedonism because trading her life would give her a higher net pleasure, and by definition, a bett er life. Brenda still could accept hedonism if she accepted qualitative hedonism, based on Mills distinction between higher and lower pleasures. According to Mills, certain pleasures have a distinct higher value than other pleasures. This can be due to a mere preference for one pleasure over another, with the preferred pleasure having more intrinsic value because it is preferred, and thus more net pleasure. This can also be due preferring higher intellectual mind pleasures, as opposed to body pleasures like those in BNW. Mills distinction goes hand in hand with qualitative hedonism, which adds quality to the criteria distinguishing pleasure (intensity and duration). Higher quality pleasure are generally thought to be intellectual and creative pleasures as compared to bestial pleasures. Intimate relationships can also be thought of as being a higher quality pleasure. It is not substantial, however, that these higher pleasures merely exist for a hedonist, these higher pleasure must contribute to a higher net pleasure in life in order to be of value. Since there are absolutely no intellectual or intimate pleasures in BNW, the argument could be made that the intellectual and intimate pleasures in real life give higher net pleasure, and thus a better life. This theory also takes into account the pain that may be caused by relationships or by not attaining certain intellectual milestones. However, the argument can be made that the pleasure derived from these higher pleasures far surpasses any pain caused by them and guarantees a higher net pleasure than any life in BNW. If Brenda adopts this method of thinking, then she could both accept hedonism and still not  want to trade her life for a life in BNW. A qualitative hedonist, in order to consistently believe that actual life is better, must claim that the overall net pleasure one receives in real life is more than the net pleasure one receives in the BNW universe. One must claim that experiences in actual life, including but not limited to intellectual and intimate pleasures, produce more net pleasure than a life of bestial pleasures in BNW. This includes all of the pain and hardships experienced in real life, but not in BNW. The argument is that even with all of this pain, the net pleasure is still higher in real life. This is also what Brenda must adhere to if she wishes to not trade her real life for a conditioned BNW life.