Management Information System Thesis Essay

Resto Bar, unlike a typical eatery, will try a unique combination of sensitive food at foster determine with a fun and entertaining atmosphere. DJIM is the answer to an increasing demand. The public (1) wants value for everything thatit purchases, (2) is not willing to accept anything that does not meetits expectations, and (3) wants entertainment with its eat experience. Entering into this market will not be easy the manufacture is highly militant, with periodic overcapacity, low margins, and low entry/exit barriers.In addition, there is a large number of substitutes, and the suppliers to this market have a great deal of power. In order to overcome these issues, the company has acquired an excellent locality in the downtown area and intends to provide a befittingly upscale environment to draw in the companys master(prenominal) target market segment, the business professionals. The company will seek to provide these customers with the maximum number of services to create the greatest sales record book during the companys peak hours of operation.The company will have a comprehensive marketing, advertising, and promotion campaign that will maximize word-of-mouth marketing and will consist of radio, printed material, billboards and discounts. In todays highly competitive environment, it is becoming increasinglymore difficult to differentiate one restaurant concept from another. DJIM will provide customers with the option of eating less modify and healthier food. The place will also provide the customers with perfect ambit for different occasions like Romantic Dates, Business Meetings, and Intimate natal day Parties.