Marketing Unit Essay -- Business and Management Studies

Marketing UnitThroughout this unit I am going to try to develop my own marketing system and techniques for the company Tommy Hilfiger. The store thatI leave behind be assessing is the Bluewater store. I will travail to identifythe methods and strategies that are used by the company when promotingand exhausting to increase the sales of the Tommy Denim range of jeans and robes, I shall then attempt to develop my own, better strategies.Marketing is essential to the success of any business. Its patriarchal aimis to enable businesses to meet the needs of their customers andpotential customers, whether for profit or not but in the long termhopefully change magnitude sales.Tommys target market is extremely varied but the designs of theclothing tend to focus more on the needs and tastes of the older, more stainless generation. In an attempt to expand sales and increase profitsa new range of products were developed which were aimed for a younger,trendier target market.The problems that c urrently face up the Tommy Hilfiger Company are asfollows* The cost and expense of the products is quite gritty and when considering the fact that the products are aimed at a younger target market, practically they are unable to afford them.* Insufficient advertisement The Tommy Hilfiger store at Bluewater is fairly new, being only six months old. Unless people are fix visitors of the shopping complex, they are often unaware as to the presence of the store. The man...